Prove the creative delivers the approved brief.
Creative reviews focus on execution quality, not strategic compliance. Brief Alignment checks whether the finished work delivers the approved audience, message, tone, and requirements — and documents the finding.
What you get
- ·Requirement-by-requirement compliance check
- ·Documented alignment record with timestamp
- ·Specific flags for non-compliance with evidence
- ·Shareable record for legal, clients, and stakeholders
What the output looks like
Requirement-by-requirement check against the approved brief.
Brief Alignment
Summer Campaign 2025 — Southeast Asia
68
/ 100 alignment
Target audience represented
Brief: “25–35 urban professionals.” Hero visual shows primary demographic. ✓
Brand tone maintained
Brief: “confident, modern, approachable.” Headline and body copy consistent throughout. ✓
Key message present
Brief: “Protection that fits your life.” Found verbatim in headline. ✓
CTA placement
Brief: CTA in bottom-left corner. Found at bottom-right. Position requirement not met.
Market-specific copy adaptation
Brief: “Localised copy for ID and TH markets required.” No local language text found in asset.
Alignment record — 12 Jul 2025, 09:41 UTC
Shareable record available on Verified plan
How to use
Upload asset
Upload the finished creative asset in Step 2 of the analysis wizard.
Upload brief
Upload the approved strategy or creative brief (PDF or DOCX) as a brand document in Step 3.
Review alignment
Receive a documented record showing requirement-by-requirement compliance.
A documented record
Brief Alignment produces a documented record that can be shared with legal, clients, and stakeholders. It shows exactly which requirements were met, which were not, and provides evidence for each finding.