Terms of Service

• “Account” means a registered user account on the Platform.
• “Content” means any images, video, audio, documents, or other files you upload to the Platform.
• “Credits” means the usage units purchased or included in a Subscription that are consumed each time an analysis is run.
• “Report” means the cultural compliance analysis output generated by the Platform for a piece of Content.
• “Subscription” means a recurring paid plan granting access to the Platform and a monthly Credit allowance.

You must be at least 18 years old and legally capable of entering into contracts to use the Service. The Service is intended for business use only.

You agree to provide accurate, current, and complete information when creating your Account and to keep it up to date. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your Account. Notify us immediately at legal@culturallens.ai if you suspect unauthorised access.

You may invite additional users to your Account up to the limit of your plan. Each invited user must agree to these Terms.

CulturalLens is an AI-powered cultural compliance platform. You upload creative assets — images, documents, video, and audio — and select the target markets and cultural contexts for evaluation. Five specialist AI agents analyse the content in parallel (regional compliance, cultural sensitivity, legal, brand, and intellectual property). The AI-generated analysis is then reviewed by a cultural compliance specialist before the final Report is released to your team and, optionally, your clients via a secure link.

The Platform is an advisory tool, not a legal service. Reports are informational guidance only. They do not constitute legal advice, regulatory clearance, or a guarantee that your Content complies with the laws of any jurisdiction. You should obtain independent legal advice before launching a campaign in a new market.

You agree not to use the Service to:

• Upload, transmit, or store any Content that is unlawful, harmful, threatening, abusive, defamatory, obscene, or that infringes any third-party intellectual property or privacy rights
• Attempt to gain unauthorised access to the Platform, its infrastructure, or any other user's Account
• Reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or trade secrets of the Platform or its AI models
• Resell, sublicense, or otherwise make the Service available to third parties except as expressly permitted in writing
• Introduce malware, viruses, or any other harmful code
• Use automated scripts or bots to access the Platform in a manner that imposes an unreasonable load on our infrastructure
• Upload Content that contains personal data of third parties without a lawful basis for sharing it with us
• Circumvent, disable, or otherwise interfere with security features of the Platform

We reserve the right to investigate suspected violations and, in our sole discretion, to suspend or terminate Accounts found to be in breach of these provisions without prior notice.

5.1 Ownership. You retain all intellectual property rights in your Content. Nothing in these Terms transfers ownership of your Content to us.

5.2 Licence to provide the Service. By uploading Content you grant CulturalLens a limited, non-exclusive, non-transferable, royalty-free licence to store, process, transmit, and display your Content solely for the purpose of providing the Platform to you. This licence terminates when the Content is deleted from our systems.

5.3 No AI training. Your Content is never used to train, fine-tune, evaluate, or otherwise improve any artificial intelligence or machine learning model, by us or by any of our subprocessors.

5.4 Your representations. You represent and warrant that: (a) you own or have the necessary rights to upload the Content; (b) the Content does not infringe any third-party intellectual property, privacy, or other rights; and (c) the Content does not violate any applicable law.

5.5 Report ownership. Reports generated by the Platform relating to your Content are provided to you as part of the Service. You may use, copy, and share Reports for your internal business and client-facing purposes.

6.1 Subscriptions.

Subscriptions are billed monthly or annually in advance. The current plans and their included Credit allowances are listed at culturallens-app.vercel.app/pricing. Plans auto-renew at the end of each billing period unless cancelled.

6.2 Credit usage.

Credits are deducted only after a Report is successfully saved. Failed analyses do not cost Credits. Monthly plan Credits expire at the end of each billing period and do not roll over. Purchased top-up Credits do not expire.

6.3 Refunds and cancellations.

Subscription fees are non-refundable except where required by law or where we determine that a platform error caused an incorrect charge. If you cancel a Subscription, your access continues until the end of the current paid billing period. Credits consumed prior to cancellation are not refunded.

6.4 Price changes.

We may change Subscription pricing on 30 days' notice. Price changes take effect at your next renewal date. Continuing to use the Service after the effective date constitutes acceptance of the new pricing.

6.5 Taxes.

Prices shown are exclusive of VAT, GST, sales tax, and any other applicable taxes unless stated otherwise. You are responsible for paying all applicable taxes.

We aim to provide a reliable service but do not guarantee uninterrupted or error-free operation. The Platform may be unavailable during scheduled maintenance windows (which we will endeavour to announce in advance) or due to circumstances beyond our reasonable control.

We do not offer a contractual uptime SLA on standard plans. Enterprise customers may negotiate an SLA separately.

8.1 Platform ownership. CulturalLens and all associated software, AI models, knowledge bases, prompts, designs, trademarks, and documentation are owned by us or our licensors. Nothing in these Terms grants you any ownership right in the Platform.

8.2 Feedback. If you provide suggestions, feedback, or ideas about the Platform (“Feedback”), you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use that Feedback for any purpose without compensation to you.

8.3 AI-generated content. AI fix suggestions, alternative copy, and other AI-generated outputs in Reports are provided as informational guidance. We make no representation that such outputs are original, non-infringing, or accurate. You are responsible for reviewing and clearing any AI-generated suggestions before use.

Each party agrees to keep confidential all non-public information of the other party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. This includes, without limitation, the Content you upload and the Reports generated for you.

Confidentiality obligations do not apply to information that: (a) is or becomes publicly known through no breach of this agreement; (b) was already known to the receiving party; (c) is independently developed; or (d) must be disclosed by law or valid court order, provided the disclosing party gives prior notice where legally permitted.

10.1 Disclaimer of warranties. The Platform is provided “as is” and “as available” without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Platform will meet your requirements, be uninterrupted or error-free, or that any errors will be corrected.

10.2 Accuracy of Reports. Reports are produced by AI systems and reviewed by cultural compliance specialists. We do not warrant that Reports are accurate, complete, or suitable for reliance in any regulatory, legal, or commercial decision. Reports are guidance only.

10.3 Exclusion of consequential losses. To the maximum extent permitted by applicable law, in no event shall CulturalLens be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, business, or goodwill, even if we have been advised of the possibility of such damages.

10.4 Liability cap. To the maximum extent permitted by applicable law, our total aggregate liability to you for all claims arising out of or relating to these Terms or the Service shall not exceed the greater of: (a) the total fees paid by you to CulturalLens in the 12 months preceding the claim; or (b) USD $100.

10.5 Essential basis. The limitations of liability in this Section reflect a reasonable allocation of risk and are an essential basis of the bargain between the parties. The Service would not be provided on the current terms without these limitations.

You agree to indemnify, defend, and hold harmless CulturalLens, its officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Service in violation of these Terms; (b) your Content; (c) your violation of any applicable law or the rights of a third party; or (d) any false representation made by you.

12.1 By you. You may cancel your Subscription at any time from your billing settings. Cancellation takes effect at the end of the current billing period. You may delete your Account at any time from Account settings; deletion is immediate and irreversible.

12.2 By us. We may suspend or terminate your Account immediately if: (a) you breach these Terms and fail to remedy the breach within 7 days of notice; (b) you engage in fraudulent or illegal activity; (c) continued service would expose us to legal liability; or (d) you become insolvent or subject to insolvency proceedings.

12.3 Effect of termination. On termination or expiry, your access to the Platform ends and your Content will be deleted in accordance with our data retention schedule (§8 of the Privacy Policy). Sections 5, 8, 9, 10, 11, and 14 of these Terms survive termination.

We may update these Terms from time to time. When we make material changes, we will update the “Effective date” at the top of this page and notify you by email or prominent in-app notice at least 14 days before the change takes effect. Your continued use of the Service after the effective date constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the Service and cancel your Subscription before the effective date.

These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the jurisdiction specified by CulturalLens, as determined following attorney review. Jurisdiction and venue details will be inserted prior to this document taking legal effect.

Entire agreement. These Terms, together with the Privacy Policy and any Order Form, constitute the entire agreement between you and CulturalLens with respect to the Service and supersede all prior agreements and understandings.

Severability. If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that the remaining Terms remain in full force and effect.

Waiver. No failure or delay by either party in exercising any right under these Terms shall constitute a waiver of that right.

Assignment. You may not assign these Terms or any rights hereunder without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of our assets.

Notices. Notices from us to you will be sent to the email address associated with your Account. Notices from you to us should be sent to legal@culturallens.ai.